8 best Retargeting apps for
Shopify store in 2024

SyncMatic: Facebook Audiences

by AC App-Commerce UG

Build and Update powerful Facebook Custom Audiences from your Store's Customer Base

Key features of the app:

• Pushes all historic customer data to your custom audiences every 24h
• Define advanced customer segments e.g. by tags, country or order habits
• Export segments to use with other tools

Pricing: $9.99/month. 7-day free trial.

Rating: 5/5

∞ Facebook Pixel‑ Tiktok Pixel

by infinitecommerce.io

Easily add multiple Facebook pixels and Tiktok pixels.Integrates Server Side Event (Conversion API)

Key features of the app:

• Integrate server side tracking for Facebook Pixels and TikTok Shop
• Add multiple Facebook pixel & TikTok pixels as backup, collection and niche tag
• Bypass iOS 14+ and ad blocks with server side tracking(Conversion API)
• Fast US based support and team backed with years of DTC industry experience.
• Pre-built data layer with e-commerce events and Google Tag Manager ( GTM)

Pricing: Free plan available. 7-day free trial.

Rating: 5/5

Wixpa Google Ads Tracking

by Wixpa LTD

Simplified Google Ads Conversion Tracking and One Click Setup of your Google Pixel

Key features of the app:

• Add pixel to your website without account connection and authentication
• Tracks events like page view, add to cart, begin checkout, purchases
• Track your Google ads conversion tracking events
• Set up Google Pixel in 2 mins with all events auto-tracked. No login. No code.
• Guaranteed accurate conversion tracking. Avoid duplicate events.

Pricing: $9.99/month. 7-day free trial.

Rating: 5/5

Segment360: Custom Audiences

by Segment360

Find your target audience and cut ad spend with tailored customer lists for your online ads

Key features of the app:

• Create unlimited custom segments based on your store and buyer intent signals
• Integrate with Google Ads, Facebook, Klaviyo and sync your audience segments
• Automatically export and refresh audience segments

Pricing: $14.99/month. 7-day free trial.

Rating: 5/5

releva.nz Dynamic Retargeting

by releva.nz

Turns undecided web store visitors into buyers - using automated retargeting campaigns.

Key features of the app:

• Automatic creation of dynamic ad banners
• Boost conversion significantly
• Configurator for optional ads design
• New: Automatically generated video ads
• New: Hyperlocal function for pinpoint targeting

Pricing: Free plan available. 30-day free trial. Additional charges may apply.

Rating: 5/5

Omega ‑ Facebook Pixels & Feed

by Omega

Rise above Facebook Signal Loss with Facebook Pixel, Advanced Conversion API & Facebook Product Feed

Key features of the app:

• Set up Facebook Pixel in 2 mins with all events auto-tracked. No login. No code.
• Speed up learning phase with smart data from Facebook Pixel and CAPI (IOS14)
• Optimize ROAS with a real-time UTM attribution report that tracks every ad
• Manage master or niche, collection facebook pixels with an intuitive dashboard
• Save hours of manual product updates with automated Catalogs or live Feed Links

Pricing: From $15.99/month. 3-day free trial. Additional charges may apply.

Rating: 5/5

Conversios GA4 & Ads Tracking

by CONVERSIOS SYSTEMS LLC

Automate datalayer for Google Analytics 4 (GA4), FB Conversions API & pixels via Google Tag Manager.

Key features of the app:

• One app to set up Google Analytics 4, Facebook CAPI, marketing pixels & more.
• Powerful Google Tag Manager datalayer automation for faster load & accuracy.
• Use your own GTM with pre built Google Tag Manager tags (76) and triggers.
• Build dynamic remarketing audiences for Facebook, Google & other ad channels.
• Free audit, dedicated Customer Success Manager and priority Slack support.

Pricing: $199/year. 10-day free trial.

Rating: 5/5

Orichi ‑ Multi Facebook Pixels

by ORICHI

Accurate Event Tracking with Multiple Facebook Pixel (Meta Pixel), Conversion API, Tiktok Pixel, UTM

Key features of the app:

• Bypass IOS 14+ update & ad blocks with Facebook Pixel, Conversion API (CAPI).
• Multi Pixel: flexibility for adding fb pixel with accurate event.
• Add tracking multi pixels (Facebook, Tiktok), Tiktok Pixel.
• Orichi will allow you to segment your Facebook track data by niche tag, product.
• Maximize ROAS with UTM tracking (UTM link) across all ad channels.

Pricing: From $14.99/month. 3-day free trial.

Rating: 4.9/5