Flash Sales

Best Marketing Channels for a Flash Sale are:  

• Email Marketing: Let your customers know about your upcoming sales through effective emails.  
• Social Media Platforms: Use platforms like Facebook and Instagram to promote your sales campaign.  

• Website: Use a countdown timer and attractive posters on your website’s homepage to let your visitors know about your upcoming sale.  
• SMS: Since you already have a regular customer database, you can alert them about your upcoming sale and offers through SMS.

Use Facebook and Instagram to promote your sales campaign by:  

• Create a Facebook event for your flash sales campaign.  
• Run pre-launch ads on Facebook and Instagram to reach a larger audience  
• Post countdown posts 5-7 days before your Sales Campaign  
• Alongside countdown posts, post photos of your products with discounts and catchy captions  
• Run Facebook and Instagram ads via conversion campaign on the day of the campaign

Flash sale is a type of discount or promotional sale offered by eCommerce stores for a limited period of time. Such sales are also known as scheduled sales or storewide sales, and they have limited quantities available at huge discounts. Thus, flash sales drive impulse buying behaviour in consumers.

The advantages of Flash sales over normal eCommerce sales are:

• It helps in clearing your excess stock and makes space for new orders
• It increases your store’s profit
• It increases your visibility and customer satisfaction
• It helps in obtaining new customers

The best time for running a flash sale campaign is:  

• Before Festivals – To take advantage of the holiday season, such as upcoming Christmas Sales, Halloween Sales, etc.  
• After Festivals - During this time, there is an increase in order returns. Thus, you can run flash sale campaigns to make up for this loss.  
• Off-Season- You can also run an off-season clearance sale

To run a Successful Flash Sales Campaign:  

• Define the goal of your sale  
• Select the right Products  
• Set the discount strategy  
• Promote your sale  
• Limit the time of your sales  
• Check your logistics and supply chain

Read More: Guide to Successful Flash Sales

Some of the recommended apps for running Flash sales on the Shopify store are:

• Happy Hours- The Sales App by raftlabs
• Popup | Email Pop & Sign Up  
• Bold Discount – The Sale App by Bold

Check more apps: Best Shopify Apps for Flash Sales

You can run flash sales on any eCommerce platform on which you have your store. Some of the best eCommerce platforms are:  

• Shopify  
• Magento  
• BigCommerce  
• WooCommerce

The email sequence for Flash Sales generally includes four emails: