Online video maker platform

Easy to use B2C SaaS online video editor web platform for creating engaging marketing videos. Pick a template, edit, process and distribute videos on the fly.

Building online video maker platform - B2C
Client
Digital Marketing Agency, USA
Project Type
Video Streaming, Video Editing
Duration
3 Months
Industry
Marketing Tech
Platform
Responsive Web App

Business Objectives

Client agency is a leading digital marketing agency working with small and medium businesses. Primarily enabling HVACs, food businesses, contractors, hardware stores to market themselves aggressively on social media. Their goal was to build a video marketing platform that any mom-and-pop shop business owner can use. An online video maker platform lets them pick video templates, modify them, brand them, and make them ready for use.

Ease of use
To build an easy-to-use and simple web based video editor platform for non-tech user.
Scale Readiness
System should be able to manage the concurrent video processing traffic. It should deliver video outputs in seconds and minutes.
Flexibility
Build system with future flexibility in mind as system will go through constant evolution.

Project Development Considerations

Key Features

Multi step video creation, edit, process and distribute platform that simplified the process of creating short marketing videos for non tech users.

Video Templates

Users were given option to pick video templates based on their industry background, marketing video requirements, platform etc.

Online video editor

User can choose and customize various attributes from each of these videos like

  • Text customization – color, font, style etc.
  • Backgrounds
  • Sound track
  • Output video dimensions

Image Editor

Custom image editor area from which users can pick up the stock images and edit the images that can go along with their video ads or overall marketing campaign.

Background Music Editor

Pick the background music from the available library or bring your own music files.

Ready to go

That's it. Once the user has made the choice, video will be processed on the cloud and made available in few seconds.

Tech Stack Used

No items found.

Result

We used React + Next.JS for front-end and serverless AWS lambda services for real-time video processing. React enabled us to make use of open-source editor components and iterate faster. We could open the system for beta users in about 8 weeks from the start.

The video maker platform was loved by the users. Template options with the simple rich editor were the most liked feature. The responsive web app experience was super helpful. No app installs, no learning curve, no cumbersome processes. The ability to save the output videos on dropbox, google drive, or their own amazon S3 service enabled the users to never lose what they had created.

8000
Renders
Video outputs created by system in the launch month.
400
Video Templates
Video templates added to system every month.
23%
CTR
Users saw avg. 23% better CTR after using these video templates
40
seconds
Avg. 40 seconds to render custom video of about 1 minutes at 500 concurrent jobs.

“It was incredibly simple and easy to use. While other products like promo.com charges massive fees, this is worth every penny. “

Charles E ,Product – End user

“Team did a great job. They used the pieces from the previous system saving us time and money. The new user experience and speed was incredible. Much appreciated”

Jamie O ,Client

Let's build great products together.