Easy to use B2C SaaS online video editor web platform for creating engaging marketing videos. Pick a template, edit, process and distribute videos on the fly.
Client agency is a leading digital marketing agency working with small and medium businesses. Primarily enabling HVACs, food businesses, contractors, hardware stores to market themselves aggressively on social media. Their goal was to build a video marketing platform that any mom-and-pop shop business owner can use. An online video maker platform lets them pick video templates, modify them, brand them, and make them ready for use.
Multi step video creation, edit, process and distribute platform that simplified the process of creating short marketing videos for non tech users.
Users were given option to pick video templates based on their industry background, marketing video requirements, platform etc.
User can choose and customize various attributes from each of these videos like
Custom image editor area from which users can pick up the stock images and edit the images that can go along with their video ads or overall marketing campaign.
Pick the background music from the available library or bring your own music files.
That's it. Once the user has made the choice, video will be processed on the cloud and made available in few seconds.
We used React + Next.JS for front-end and serverless AWS lambda services for real-time video processing. React enabled us to make use of open-source editor components and iterate faster. We could open the system for beta users in about 8 weeks from the start.
The video maker platform was loved by the users. Template options with the simple rich editor were the most liked feature. The responsive web app experience was super helpful. No app installs, no learning curve, no cumbersome processes. The ability to save the output videos on dropbox, google drive, or their own amazon S3 service enabled the users to never lose what they had created.