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Receipts And Rewards Web App For Customer Engagement

AldiFest - Engaging and delightful receipts and rewards web app for Aldi Ireland.

Receipts and Rewards Web app
Project Type
Product Development - Web App
Duration
14 weeks
Industry
Enterprise, Retail, Consumers
Platform
Web App
Country
Ireland

Business Objectives

Aldi, the global retail giant with 6,500+ stores, wanted to reward its Irish customers with an exciting receipt and rewards program. They chose the Electric Festival to launch their program and wanted to create a user-friendly and engaging for non-technical users.

Receipts and Rewards Web app Screens - User Dashboard
Ease of use
Build an easy-to-use responsive web and mobile apps that allow customers to upload the product purchase receipts in single click.
Real time updates
Powerful CMS that allows admin to share updates on the upcoming competitions, winners to keep the end customers engaged.
Analytics
Admin should be able to review all the information about the customers like product purchase receipts, store locations, membership tiers etc in real time.

Project Development Considerations

Simple and intuitive web platform with scalable cloud capabilities to ensure it’s easy to use, scales with massive marketing campaigns and helps with right data metrics.

  • Intuitive and Responsive Design : Building highly simple yet intuitive design was crucial for the success of this project. One step login with the ability to upload receipt would minimize the friction and allow users to engage with the platform.. 
  • Powerful Admin Control : Admin panel with all the real time data points on processed receipts, tagging users, picking up random winners and notifying them. 
  • Powerful Admin Control : Admin panel with all the real time data points on processed receipts, tagging users, picking up random winners and notifying them. 

Tech Stack Used

ReactJS
NodeJS
Hasura
AWS
Postgres
No items found.

Result

Cloud readiness and focussed scrum iterations helped us put a product together in less than 14 weeks which was ready for massive user scale.

14 weeks

zero to first version launch

2000 Users

more than 2000 users signed up in the first week of launch with 5000 receipts uploaded

“The whole app development was just seamless. From start to finish, the team did a great job. "

Nuala C. BrandFire

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