AldiFest - Engaging and delightful receipts and rewards web app for Aldi Ireland.
Europe’s leading supermarket chain - Aldi wanted to roll out a receipt and rewards program for their customers in Ireland. For the top upcoming Electric Festival in Ireland, Aldi wanted to roll out an engaging rewards platform. The brief was to keep it easy, delightful and engaging enough for non-technical people to use this web app.
Simple and intuitive web platform with scalable cloud capabilities to ensure it’s easy to use, scales with massive marketing campaigns and helps with right data metrics.
Intuitive and Responsive Design : Building highly simple yet intuitive design was crucial for the success of this project. One step login with the ability to upload receipt would minimize the friction and allow users to engage with the platform..
Powerful Admin Control : Admin panel with all the real time data points on processed receipts, tagging users, picking up random winners and notifying them.
Personalized Notifications: Admin’s ability to reach out to users with personalized messaging and updates allows better user retention.
Cloud readiness and focussed scrum iterations helped us put a product together in less than 14 weeks which was ready for massive user scale.
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